{"id":6841,"date":"2021-11-26T23:44:23","date_gmt":"2021-11-26T23:44:23","guid":{"rendered":"https:\/\/content.technikum-wien.at\/?post_type=contacts&#038;p=6841"},"modified":"2025-02-26T08:48:18","modified_gmt":"2025-02-26T08:48:18","slug":"harald-winkelhofer","status":"publish","type":"contacts","link":"https:\/\/content.technikum-wien.at\/personal\/harald-winkelhofer\/","title":{"rendered":"Dipl. Ing. (FH) Harald Winkelhofer"},"content":{"rendered":"\n<div data-block=\"grid\" data-is-swiper=\"false\" data-columns=\"1\" data-bg-color=\"transparent\" data-vertical-alignment=\"start\" data-horizontal-alignment=\"start\" data-gap=\"s\" data-padding-top=\"2rem\" data-small-grid=\"false\" class=\"wp-block-ovl-grid\">\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<h2 class=\"wp-block-ovl-heading\" data-accent=\"true\" data-tag=\"h2\" data-style-level=\"\">Lebenslauf<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div data-block=\"grid\" data-is-swiper=\"false\" data-columns=\"1\" data-bg-color=\"transparent\" data-vertical-alignment=\"start\" data-horizontal-alignment=\"start\" data-gap=\"s\" data-padding-top=\"2rem\" data-padding-bottom=\"2rem\" data-small-grid=\"false\" class=\"wp-block-ovl-grid\">\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<ul class=\"wp-block-list\">\n<li>Begonnen hat Harald Winkelhofer, nach dem Studium an der Fachhochschule f\u00fcr Elektronik (heute FH Technikum Wien), seine berufliche Laufbahn 1998 in der IT- und Netzwerkplanung von\u00a0<strong>max.mobil\u00a0<\/strong>(heute T-Mobile Austria &#8211; Magenta) und im Jahr\u00a02000\u00a0folgte der Wechsel ins Produktmarketing zu\u00a0tele.ring (heute T-Mobile Austria &#8211; Magenta)<\/li>\n\n\n\n<li>2002\u00a0bis 2006\u00a0war er erstmals F\u00fchrungskraft und Teamleiter als Director des Product House bei\u00a0<strong>DIMOCO<\/strong>.<\/li>\n\n\n\n<li>Bereits 2006 \u2013 noch vor der Einf\u00fchrung des iPhone (2007), das den Wendepunkt im Smartphone-Markt einl\u00e4utete \u2013 gr\u00fcndete er im Alleingang die Mobile Marketing Agentur <strong>IQ mobile GmbH<\/strong>.<\/li>\n\n\n\n<li>Nach Merger und Akquisition Eingliederung (2012) der IQ mobile GmbH in das\u00a0<strong>Dentsu Aegis Network<\/strong>, der zweitgr\u00f6\u00dften \u00f6sterreichischen und drittgr\u00f6\u00dften weltweiten Kommunikations- und Marketingagentur, folgte die Expansion seines Unternehmens in 14 L\u00e4nder und der Zuwachs auf \u00fcber 40 MitarbeiterInnen.\u00a0<\/li>\n\n\n\n<li>Von 2011 bis 2019 war Harald Winkelhofer ehrenamtlicher\u00a0<strong>Pr\u00e4sident\u00a0der\u00a0Mobile Marketing Association Austria<\/strong>.<\/li>\n\n\n\n<li>Seit 2019 inspiriert Harald Winkelhofer UnternehmerInnen als \u201c<strong>Impulsgeber<\/strong>\u201d und teilt seine langj\u00e4hrige Unternehmenserfahrung (<a href=\"http:\/\/www.winkelhofer.com\/\">www.winkelhofer.com<\/a>) im Bereich des Change Management und der Digitalen Transformation<\/li>\n\n\n\n<li>Schon seit 2004 ist Harald Winkelhofer als praxisbezogener\u00a0<strong>Lektor und Dozent\u00a0<\/strong>unter anderem an der FH Technikum Wien, der FH Wien der WKW, der FH St. P\u00f6lten, der Werbeakademie sowie am MCI in Innsbruck oder dem ISM M\u00fcnchen t\u00e4tig.<\/li>\n\n\n\n<li>Seit 2020 ist Harald Winkelhofer zus\u00e4tzlich als\u00a0<strong>Senior Lecturer &amp; Researcher IoT Labor <\/strong>sowie<strong> Marketing Koordinator<\/strong>, an der FH Technikum Wien, in der Fakult\u00e4t\u00a0Electronic Engineering &amp; Entrepreneurship t\u00e4tig<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"author":15,"template":"","ppma_author":[2451],"class_list":["post-6841","contacts","type-contacts","status-publish","hentry"],"acf":{"description":"Senior Lecturer & Researcher","email":"harald.winkelhofer@technikum-wien.at","phone":"+43 1 333 40 77 - 6315","openingHours":"","hideDetailButton":false,"featured_image":{"id":"63777","top":"50","left":"50","url":"https:\/\/media-hp.technikum-wien.at\/media\/20241219141311\/mitarbeiter_foto_Harald_Winkelhofer1-1.jpg","width":"240","height":"300","alt":""},"ignore_cache":false,"extra_search_terms":false,"exclude_from_search":false,"override_header":false,"override_footer":false,"linkedin":"","googleScholar":"","researchGate":"","template":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dipl. 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