{"id":24109,"date":"2022-07-05T09:26:32","date_gmt":"2022-07-05T09:26:32","guid":{"rendered":"https:\/\/content.technikum-wien.at\/?post_type=events&#038;p=24109"},"modified":"2025-09-09T08:22:44","modified_gmt":"2025-09-09T08:22:44","slug":"start-me-up-monday-ux-ui-design","status":"publish","type":"events","link":"https:\/\/content.technikum-wien.at\/events\/start-me-up-monday-ux-ui-design\/","title":{"rendered":"Start me up Monday \u201eUser Experience &#8211; aus Technologie Produkte machen\u201c"},"content":{"rendered":"\n<p> <\/p>\n\n\n\n<p>Ein positives Erlebnis bei der Verwendung von (digitalen) Produkten und Services ist eines der wichtigsten Merkmale f\u00fcr den Produkt- und damit auch den Unternehmenserfolg. Professionelle User Experience l\u00e4sst aus Technologie ein gutes Produkt entstehen. Durch Ber\u00fccksichtigung der User Experience findet Digitalisierung \u00fcberhaupt statt. Gleichzeitig k\u00f6nnen Kosten f\u00fcr Nachbesserungen und Imagepflege sowie Zeit gespart werden. Gr\u00fcnde genug, um das Thema mit Expert*innen aus Wirtschaft, FH und Alumni zu diskutieren.<\/p>\n\n\n\n<p>Start: 17.00 Uhr<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>17.00 Uhr <\/p>\n\n\n\n<p><strong><em>Begr\u00fc\u00dfung<\/em><\/strong><\/p>\n\n\n\n<p><strong>Sylvia Geyer<\/strong>, Rektorin, FH Technikum Wien<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>17.05 Uhr <\/p>\n\n\n\n<p><em><strong>Intro <\/strong><\/em><\/p>\n\n\n\n<p><strong>Rafael Rasinger<\/strong>, Innovation, Scale up and Networks, FH Technikum Wien<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>17.10 Uhr <\/p>\n\n\n\n<p><strong><em>Aktivit\u00e4ten um UX an der FH Technikum Wien und Technikum Wien Academy<\/em><\/strong><\/p>\n\n\n\n<p><strong>Benedikt Salzbrunn<\/strong>, Leiter des <a href=\"https:\/\/academy.technikum-wien.at\/master-akademische-abschluesse\/user-experience-management\/\">Master-Lehrgangs User Experience Management<\/a> an der Technikum Wien Academy<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>17.15 Uhr<strong> <\/strong><br><strong><em>UX im AI Scale Up &#8211; Wie aus einer Technologie ein Produkt wird und welche Rolle UX dabei spielt<\/em><\/strong><\/p>\n\n\n\n<p><strong>Jakob Kolar<\/strong>, Alumnus des Master-Lehrgangs User Experience Management der Technikum Wien Academy und Head of Design bei Kaleido.ai<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>17.30 Uhr<strong> <\/strong><\/p>\n\n\n\n<p><strong><em>UX Psychologie \u2013 Gamechanging Asset nicht nur mehr f\u00fcr Google&amp;Co<\/em><\/strong><\/p>\n\n\n\n<p><strong>Verena Seibert-Giller<\/strong>, UX Psychologist &amp; Human Behavior Specialist, selbstst\u00e4ndige Unternehmerin und Lektorin an der FH Technikum Wien und der Technikum Wien Academy<\/p>\n\n\n\n<p>Wenn die Experience der User*innen in den Mittelpunkt gestellt wird, kann dies nur funktionieren, wenn man diese auch tats\u00e4chlich versteht. Nicht oberfl\u00e4chlich, sondern auch ihre kognitiven und wahrnehmungsbezogenen F\u00e4higkeiten, Limits und Besonderheiten. Denn der Mensch denkt und agiert nicht so wie wir gemeinhin gerne annehmen! UX Psychology liefert genau jene psychologischen Kenntnisse, die UX Projekte ben\u00f6tigen \u2013 wissenschaftlich fundiert aber pragmatisch und anwendungsorientiert dargestellt.<\/p>\n\n\n\n<p>Dieser Talk bietet einen blitzlichtartigen Einblick in die Bedeutung und messbaren Assets, welche die UX Psychologie zu bieten hat \u2013 f\u00fcr wirtschaftlichen Erfolg ebenso wie Sicherheit und Menschenleben!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>17.45 Uhr<\/p>\n\n\n\n<p><strong><em>Green UX<\/em><\/strong><\/p>\n\n\n\n<p><strong>Petra Morawa-Zechner<\/strong>, selbst\u00e4ndige Designerin und Absolventin des Master-Lehrgangs User Experience Management<\/p>\n\n\n\n<p>Die Digitalisierung bietet in Bezug auf den Klimawandel viele Chancen, gleichzeitig wirkt sie in einigen Bereichen auch als Problemverst\u00e4rker. Der Vortrag erkl\u00e4rt, warum es bei der Konzeption, dem Design und der Entwicklung von digitalen Produkten wichtig ist, auch deren Energieeffizienz im Auge zu behalten. Petra Morawa-Zechner liefert Antworten auf die Frage, ob umweltfreundlichere Anwendungen auch zu besserer User Experience f\u00fchren.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>18.00 Uhr <\/p>\n\n\n\n<p><strong><em>Startup Pitch: UX als Verkaufsargument im Construction Tech Sektor<\/em><\/strong><\/p>\n\n\n\n<p><strong>Paul Lind<\/strong>, Mitgr\u00fcnder und CEO des Construction-Tech Startups <strong>reebuild<\/strong><\/p>\n\n\n\n<p>Die Branche ist weitgehend als eine der am wenigsten digitalisierten bekannt. Ein in der Vergangenheit oft gegen die Einf\u00fchrung digitaler L\u00f6sungen genutztes Argument ist die \u00c4nderung gewohnter Abl\u00e4ufe f\u00fcr Tausende Facharbeiter*innen. Analoge L\u00f6sungen sind zwar oft umst\u00e4ndlich, daf\u00fcr sehr einfach zu bedienen. UX ist daher eine Kernkomponente jedes Construction-Techs. <span style=\"font-family: var(--font-default); font-size: revert; color: initial;\"><\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ab ca. 18.05 Uhr<\/p>\n\n\n\n<p><strong><em>Snacks und Networking<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Moderation: <strong>Christoph Henrichs<\/strong> (Product &amp; Sales Management, Technikum Wien Academy)<\/p>\n\n\n\n<p><\/p>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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