{"id":49696,"date":"2023-10-31T09:17:12","date_gmt":"2023-10-31T09:17:12","guid":{"rendered":"https:\/\/content.technikum-wien.at\/?post_type=news&#038;p=49696"},"modified":"2025-09-08T09:27:01","modified_gmt":"2025-09-08T09:27:01","slug":"world-usability-gongress-2023-in-graz-workshop-on-eye-tracking-in-user-research","status":"publish","type":"news","link":"https:\/\/content.technikum-wien.at\/en\/news\/world-usability-gongress-2023-in-graz-workshop-on-eye-tracking-in-user-research\/","title":{"rendered":"World Usability Gongress 2023 in Graz: Workshop on Eye Tracking in User Research"},"content":{"rendered":"\n<div data-block=\"grid\" data-is-swiper=\"false\" data-columns=\"1\" data-bg-color=\"transparent\" data-vertical-alignment=\"start\" data-horizontal-alignment=\"start\" data-gap=\"s\" data-padding-top=\"2rem\" data-padding-bottom=\"2rem\" data-small-grid=\"true\" class=\"wp-block-ovl-grid\">\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<p>The <a href=\"https:\/\/worldusabilitycongress.com\/\">World Usability Congress<\/a> is the world&#8217;s leading UX expert and strategy conference. This year, the conference took place in Graz, Austria, from October 9 to 12, 2023. International UX professionals and enthusiasts meet at the conference. Over 50 top speakers from different industries share their real-world UX challenges in multidisciplinary workshops and collaborate together with the participants.<br><\/p>\n\n\n\n<p>The conference offers the ideal opportunity to network and exchange ideas with like-minded people. This year again, a team of UAS Technikum Wien and <a href=\"https:\/\/academy.technikum-wien.at\/master-akademische-abschluesse\/user-experience-management\/\">Technikum Wien Academy<\/a> was present and could meet numerous graduates of the <a href=\"https:\/\/academy.technikum-wien.at\/master-akademische-abschluesse\/user-experience-management\/\">User Experience Management course<\/a> at the conference.<\/p>\n\n\n\n<h2 class=\"wp-block-ovl-heading\" data-accent=\"true\" data-tag=\"h2\" data-style-level=\"h4\">Workshop on Eye Tracking in User Research<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.technikum-wien.at\/personal\/benedikt-salzbrunn\/\">Benedikt Salzbrunn<\/a>, head of the <a href=\"https:\/\/academy.technikum-wien.at\/master-akademische-abschluesse\/user-experience-management\/\">master course User Experience Management<\/a>, held a workshop on eye tracking in user research. Participants* in the workshop went through a jam-packed day of hands-on training on eye tracking in various mobile and screen-based scenarios.<br><\/p>\n\n\n\n<p>In addition, Janne Niels Reisdorf and Katharina Krammer, graduates of the master&#8217;s program User Experience Management, had the opportunity to present their master&#8217;s theses on the topics &#8220;Analysis of young people&#8217;s usage and decision-making behavior in securities trading for the development of user requirements for information provision and training by means of user-centered method&#8221; and &#8220;Design beyond the Visual &#8211; Heuristics for a Multisensory Approach to User Experience Design&#8221; at the conference.<\/p>\n\n\n\n<h2 class=\"wp-block-ovl-heading\" data-accent=\"true\" data-tag=\"h2\" data-style-level=\"h4\">Related Links:<\/h2>\n\n\n\n<p><a href=\"https:\/\/academy.technikum-wien.at\/master-akademische-abschluesse\/user-experience-management\/\">Master-Lehrgang &#8211; User Experience Management<\/a><br><br><a href=\"https:\/\/academy.technikum-wien.at\/master-akademische-abschluesse\/user-experience-management\/\">Technikum Wien Academy<\/a><br><br><a href=\"https:\/\/worldusabilitycongress.com\/\">World Usability Congress 2023 in Graz<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-block=\"grid\" data-is-swiper=\"true\" data-columns=\"1\" data-bg-color=\"transparent\" data-vertical-alignment=\"start\" data-horizontal-alignment=\"start\" data-gap=\"s\" data-padding-top=\"2rem\" data-padding-bottom=\"2rem\" data-small-grid=\"true\" class=\"wp-block-ovl-grid\">\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<div class=\"wp-block-ovl-full-width-image ovl-fullWidthImage\" data-block=\"fullwidthimage\" data-height=\"350px\" data-caption=\"\" data-showcaption=\"false\" data-objectfit=\"contain\" data-use-aspect-ratio=\"true\"><img decoding=\"async\" class=\"ovl-fullWidthImage__image\" src=\"https:\/\/media-hp.technikum-wien.at\/media\/20231031090546\/UX_Graz-1-1.jpg\" alt=\"\"\/><\/div>\n<\/div>\n\n\n\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<div class=\"wp-block-ovl-full-width-image ovl-fullWidthImage\" data-block=\"fullwidthimage\" data-height=\"350px\" data-caption=\"\" data-showcaption=\"false\" data-objectfit=\"contain\" data-use-aspect-ratio=\"true\"><img decoding=\"async\" class=\"ovl-fullWidthImage__image\" src=\"https:\/\/media-hp.technikum-wien.at\/media\/20231031090603\/UX_Graz-2-1.jpg\" alt=\"\"\/><\/div>\n<\/div>\n\n\n\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<div class=\"wp-block-ovl-full-width-image ovl-fullWidthImage\" data-block=\"fullwidthimage\" data-height=\"350px\" data-caption=\"\" data-showcaption=\"false\" data-objectfit=\"contain\" data-use-aspect-ratio=\"true\"><img decoding=\"async\" class=\"ovl-fullWidthImage__image\" src=\"https:\/\/media-hp.technikum-wien.at\/media\/20231031090618\/UX_Graz-3.jpg\" alt=\"\"\/><\/div>\n<\/div>\n\n\n\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<div class=\"wp-block-ovl-full-width-image ovl-fullWidthImage\" data-block=\"fullwidthimage\" data-height=\"350px\" data-caption=\"\" data-showcaption=\"false\" data-objectfit=\"contain\" data-use-aspect-ratio=\"true\"><img decoding=\"async\" class=\"ovl-fullWidthImage__image\" src=\"https:\/\/media-hp.technikum-wien.at\/media\/20231031090632\/UX_Graz-4.jpg\" alt=\"\"\/><\/div>\n<\/div>\n\n\n\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<div class=\"wp-block-ovl-full-width-image ovl-fullWidthImage\" data-block=\"fullwidthimage\" data-height=\"350px\" data-caption=\"\" data-showcaption=\"false\" data-objectfit=\"contain\" data-use-aspect-ratio=\"true\"><img decoding=\"async\" class=\"ovl-fullWidthImage__image\" src=\"https:\/\/media-hp.technikum-wien.at\/media\/20231031090652\/UX_Graz-5.jpg\" alt=\"\"\/><\/div>\n<\/div>\n\n\n\n<div data-block=\"grid-column\" class=\"wp-block-ovl-grid-column\">\n<div class=\"wp-block-ovl-full-width-image ovl-fullWidthImage\" data-block=\"fullwidthimage\" data-height=\"350px\" data-caption=\"\" data-showcaption=\"false\" data-objectfit=\"contain\" data-use-aspect-ratio=\"true\"><img decoding=\"async\" class=\"ovl-fullWidthImage__image\" src=\"https:\/\/media-hp.technikum-wien.at\/media\/20231031090704\/UX_Graz-6.jpg\" alt=\"\"\/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Benedikt Salzbrunn, head of the master course User Experience Management, held a workshop on eye tracking in user research at the World Usability Gongress 2023 in 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