{"id":54874,"date":"2024-03-04T12:14:04","date_gmt":"2024-03-04T12:14:04","guid":{"rendered":"https:\/\/content.technikum-wien.at\/?post_type=news&p=54874"},"modified":"2025-09-08T09:25:35","modified_gmt":"2025-09-08T09:25:35","slug":"ebcl-certificate-award-ceremony-under-the-banner-of-the-flag-project","status":"publish","type":"news","link":"https:\/\/content.technikum-wien.at\/en\/news\/ebcl-certificate-award-ceremony-under-the-banner-of-the-flag-project\/","title":{"rendered":"EBC*L Certificate Award Ceremony under the Banner of the Flag Project"},"content":{"rendered":"\n
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The best product, the best service, the best program is useless if nobody knows about it. This realization was the basis for the emergence of the business sub-discipline of marketing. Marketing is intended to provide information, encourage people to buy products, use services and\/or participate in programmes and thus ensure the long-term survival of companies, institutions, organizations and facilities. According to the American economist Philip Kotler, there have been three development phases in marketing. In the beginning, marketing activities focused on increasing product sales. After that, customer satisfaction and customer loyalty programs came to the fore. Today, the focus is on improving the world and communicating values – as the current sustainability debate shows, for example.<\/p>\n\n\n\n

EBC*L Marketing Activities at UAS<\/h2>\n\n\n\n

The business sub-discipline of marketing is also an essential part of Level B of the EBCL program. According to Prof. Daniel F.<\/em> Leutgeb<\/em><\/a>, “it is not enough just to teach marketing. It should also be actively used for the EBC<\/em>L program. The focus here is on increasing awareness of the program. The target groups are primarily the students at UAS Technikum Wien, but also external interested parties.” The current marketing activities include:
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